I don't advocate alternative medicine. I think integrative medicine is clearly the way of the future. It's not about rejecting standard medicine or embracing alternative therapies uncritically. It's a new model that really looks at the whole person and looks at lifestyle and places great importance on the doctor-patient relationship, and then is willing to look outside the box to find treatments that are effective.
So I think that the term "integrative medicine" is really acceptable in academic discourse. ... I hope that eventually that this will replace the terms "alternative medicine" and "complementary medicine."
As I said, I am just very convinced that this is the way of the future.
We totally agree - integrative medicine is definitely a term we feel expresses the way of the future in health care.